ABOUT
At Creative Direction, we are a team of agriculture marketing and communications specialists who collaborate to deliver results—efficiently, strategically, and with measurable impact. With deep industry knowledge and a network of experienced agribusiness marketers, content creators, and event specialists, we help agribusinesses, industry bodies, and rural brands elevate their marketing strategies. Whether it’s brand development, digital marketing, PR, conference management, or content creation, we bring the right expertise to the job, working seamlessly as an extension of your team to help your business grow.
Founded by Susan Taylor, Creative Direction draws on more than15 years of marketing experience in Australian agriculture. From a grain farming family operation in the Wimmera, Susan spent her youth between the vast crops of Western Victoria and the irrigation country of Northern Victoria on a dairy farm. These experiences not only led her into a marketing career in agriculture, it highlighted the importance of clear communication within the sector. Whether it’s new ideas, technology and or on the farm itself - communication is one of the most critical skills needed (at every level) to be successful.
This deep understanding of what’s needed and valued within the sector is what drives Creative Direction.
Susan’s approach is simple. It’s all about results. From scaling corporate businesses to launching new products that smash sales targets, she’s designed purchasing programs with 100% uptake and consistently delivers measurable outcomes. But here’s the key—Susan doesn’t just focus on tactics; she starts with strategy. Every campaign is grounded in research, every move is tied to a clear business objective, and every message is crafted to cut through the noise.
Susan also collaborates with a trusted network of specialised professionals to ensure every project is handled with expertise, and the right skills are matched to the right job. Creative Direction has an incredible team of freelance business consultants, writers, and designers, ready to work with your business.
Whether it’s brand strategy, conference management, digital marketing, or content creation, Susan has the experience to execute as part of an existing team or lead projects from start to finish.
Guiding Principles
Growth That Matters
Let’s get one thing straight—growth isn’t a vanity metric. It’s not about extra likes on Instagram or a “nice to have” rebrand. True growth means increasing market share, improving your bottom line, and carving out a competitive edge in your sector. At Creative Direction, we focus on growth that actually makes a difference to your business.
Farming Meets Finesse
We don’t throw generic tactics at the wall to see what sticks. Our work is built on a deep, hands-on understanding of agriculture—whether it’s on the farm or in the boardroom. This insight drives our strategy and ensures we deliver tailored marketing solutions that cut through the noise and create lasting impact.
Collaboration
We partner with you, shoulder to shoulder, as part of your team. When you work with Creative Direction, your goals are our goals. and we’re as committed to achieving them as you.
Honest Outcomes, No BS
Marketing is about moving the needle. If it doesn’t, it’s a waste of time and money. That’s why we focus on transparency, accountability, and clear results.
With a lifetime of experience in agriculture, from harvest teams to milking cows, we know the landscape inside and out. Our strategies are grounded in this understanding, and our experience working with businesses worldwide delivers real, commercial outcomes.
